The 4 steps of a well-controlled natural SEO


So how do we make sure that our site is more relevant than our competitors? We will first try to understand how Google analyzes a site.
We can distinguish 4 main steps (the fifth could be the analysis of the results, or even the analytical web):
The so-called semantic stage : here we are choosing the right keywords. Is it better for me to position myself on the term "webmarketing" or "cybermarketing"? Or "emarketing"? Make sure that you are positioning yourself on the terms that Internet users really want.
Content optimization : there is a special method for writing on the Internet. Good writing means that the text will meet the expectations of Internet users, will be fairly extensive and comprehensive and relevant to your keywords.
Technical optimization (or "on site"): this is the most technical part of SEO. It consists in technically optimizing its site. This can be optimization of a code, structural or architectural optimization of a site, optimization of navigation and internal mesh, and so on.

The netlinking (or "linkbuilding"): the link building is the popularity of a site. Basically, Google has as much faith in what others think of you as in what he thinks about you. Thus, it will look at the number of sites that link to yours, synonymous with relevance to it. If your competitor to 5000 links and your site only 50. Google will judge your competitor's site more relevant than yours. In reality it is a bit more complex than that since the quality of the links enters enormously into account.

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